The pursuit of balance

26th May 2018

I had a bit of a moment last week where I spent a good while panicking because I didn’t have a blog post to go live on Sunday. I’d been so busy at work that I didn’t even want to look at my computer when I got home, let alone write a blog post and my weekends had been filled with lovely events like baby showers, weddings and barbecues in the mini-heatwave the UK surprisingly enjoyed.

Everything you read about successful blogging – hell even I’ve probably said it – tells you that you need to post consistently so your readers know when to go read your blog. And so, for the last three years, I’ve always posted every Sunday with the exception of a week or two every year when I go off on holiday. But because they are planned, in my eyes that makes it ok.  Unlike last week where it dawned on me that I didn’t have anything to go up that weekend and panic ensued.

I sat back and thought about how I got to this point and I found myself blaming it on a few things. The whole blogging landscape is a bit, shall we say, uninspiring right now. For all it’s faults, Instagram is reigning supreme right now and it’s not hard exactly hard to see why. We are all instantly drawn to photos (especially pretty ones) and we like to digest bite-size information quickly before we can then scroll to the next thing that catches our eye.

I’m sure you’ve noticed the meatier captions we’re all posting alongside our perfectly poised photos but really, a 50-word caption is nothing compared to reading through a lengthy blog post that also comes with ten different photos we also need to scroll through. As a generation, we all want things as quick as possible – food, shopping and unfortunately yes, content. And that means blogs are suffering as a response to a rise in micro-blogging. Let’s be honest, we all do it. I still read blogs but certainly not as much as I used to. If I’ve got a few minutes spare, it’s Instagram I open first because frankly, it’s the most appealing in the time-strapped world we now live in. And when you’ve spent so much time crafting a blog post (along with photos and social media promotion) but you know it’s not going to be read as much as it might have been a few years back, you get to a point where you’re like “Well, what’s the point?”

Alongside this, on a personal level, I’m struggling with the type of content I want to be creating. My most recent post before this one was what I consider a ‘think piece.’ I absolutely adore writing these type of posts and I love the response that I get from you lovely lot – because you are always going to get more thoughtful comments than perhaps on a recipe or a beauty post. Realistically it’s nothing more than my thoughts and opinions on a certain topic but there is just something so incredibly rewarding about it. Trouble is, think pieces can’t really be forced. And trust me, I’ve tried. So then I’m left with creating content that I haven’t really put my heart into and frankly, that’s a bit crap.

So with the blogosphere losing its appeal and my creativity taking a dive, you might be able to see why I ended up fretting last week. I’d be lying if I said I didn’t consider quitting at least a couple of times. But you know what? I’m not going to. Even three years on, I’m still crafting the kind of place I want my blog to be and I think that’s always going to be a work in progress.

So what does that mean for Musings & More going forward? To be perfectly honest, I don’t really know. I’m still going to be here. Still going to be blogging. It just might not be as regimented as before. I’d like to be blogging every week but if – for whatever reason – I can’t, then this is me giving myself permission (because I’ve always been my own problem) to be ok with that. Truthfully, I don’t know what the future is for blogging. It’s constantly changing but then my life has changed a lot since I first started and if I’ve learnt anything recently it’s about balance. My blog needs to fit around my life, not my life around my blog.

I think we could all do with remembering that.